New Brand for Lynchburg Snapshot Studio

Lynchburg Snapshot Studio Logo

Lynchburg Snapshot Studio is taking off with a bang! Thanks to the assistance of my interns, I have finally had time to focus on the rebranding and marketing plan of the photo booth and it’s really fun to see all our hard work paying off! We soft-launched the new brand last weekend at Bliss: A Fine Wedding Fair, and it’s so exciting to see all the bookings coming in! Of course after working so hard on something, it’s exciting to experience success, but I am also excited for a couple of other reasons:

1. I finally figured out how to put into words exactly what it was that made me invest in the Snapshot Studio in the first place - and that is the professional, print quality images it produces. I love that the pictures are black and white (timeless), typically without props (timeless), on a solid background (again, timeless), professionally edited, and available as free downloads to all wedding guests. I love that our clients and their guests have a physical “capture” of them from the evening, available to use on facebook, stick to their refridgerator, or even print and frame to give as a gift. But most importantly: the images produced by this photo booth meet my high standard of a pretty picture. :)

2. I think Lynchburg Snapshot Studio is a solution to some KEY elements of a wedding day: entertainment AND documentation. Obviously, I have personally observed the Snapshot Studio in action, and at some events it is THE entertainment for the night! Clients and their guests have so much fun in the booth, snapping away and making ridiculous faces! And then there are the precious grandparents who hop in the booth for a simple smile, nothing crazy, but still create one of the most cherished images of the evening. I’ve seen it happen and I LOVE being able to offer fun entertainment AND a timeless documentation of the event.

3. Bridal Expos are just not the cup-of-tea that my wedding photography marketing plan prefers. I have found that I book more brides for wedding photography through word-of-mouth referrals, and especially after we’ve had the chance to sit down face-to-face and chat (there’s just not much time for that at a bridal show). However, thanks to Lynchburg Snapshot Studio and the success it has found at bridal shows, I get to join all my local industry friends on expo weekends for many more events in the future! I LOVE it! They really are so much fun!

4. Also, rebranding and launching a new website for Lynchburg Snapshot Studio was on my 101 in 1001 list. I’ve actually completed a lot of items on the list in recent weeks, so feel free to click over and check out my current progress.

So… yay! I’m a little over-the-top excited about it, but it’s really so rewarding to see something you love go out into the world and be successful. :) Is this a teeny sneak peek into what it will feel like to send Sunday off to college? Oh dear. I shouldn’t expect it to be this fun, huh? Haha… :)

Okay, if you would so kindly... go see the new Lynchburg Snapshot Studio website!

Also, a HUGE thanks to Tucker Francis of Tucker Francis Design for the new logo. He knew exactly what I was going for and illustrated it perfectly (and quickly, at that!). I have worked with a lot of different designers and I believe they each have a place in the design world. Usually I lean towards the girly, frilly designers for my brand, but Tucker’s style was perfectly masculine and professional for the needs of Lynchburg Snapshot Studio! I couldn’t be happier!

Liz Cook

Liz Cook is a wedding, birth, and motherhood photographer based in Central Virginia. Her intuition and creative perspective allow her to connect both professionally and personally with her subjects, and thus, her portfolio is saturated with authentic emotion. Whether she's sharing her story with fellow entrepreneurs or enjoying quality time with her husband and two daughters, Liz is both present and passionate about capturing and celebrating life. Her work has been featured by O "Oprah" Magazine, The Huffington Post, The Glitter Guide, Essence Magazine, domino, Rue Magazine, among others.